Storyboard

Research for Ancillary Products

Digi-Pack 

The first Ancillary product I will produce is the Digi-pack for my chosen song 'Power Trip' by J.Cole. I will have to be extremely careful when creating my product due to the fact that many of other Digi-packs within my genre are extremely simplistic looking. This will be a problem as I will have to ensure that my product isn't so simple that it is uninteresting and doesn't catch the attention of my target market. There are quite a few generic conventions that go with Pop-Rap Digi-Packs such as Close ups of artists face, chains, snap-backs, images of the artist and they usually are kept relatively simple yet striking.
The Song I have chosen is a fairly generic song as it talks about many of the key themes within the genre such as women, money, cars, fashion and sex. Therefore it would be unusual for me to create a Digi-pack that does not follow many conventions for the genre of Pop-Rap.
The style I have chosen to go for will be similar to the G-Eazy Digi-pack  (bottom row 2nd from the right) as it may seem simplistic but is extremely eye catching. To ensure I create the most effective Digi-pack I will need to ensure that it is simplistic enough that it doesn't look like there is too much going on but also there needs to be enough going on that it doesn't look boring.

Promotion Poster

 The other ancillary product I will produce is a promotional poster for the album and Digi-pack I will produce. Promotion posters for Rap music are fairly unconventional as they usually do not promote their music in this way, instead they usually make posters for their tours or just they are usually just merchandise. Therefore I am going to have to look use their merchandise posters for inspiration whilst looking towards other genres such as pop to look for ways to promote my album using this method of advertising. Rap will usually use social media sites such as Twitter and Instagram as their predominant way of advertising now. Equally music channels such as VIVA are just as essential for Rap artist when it comes to advertising their product.

Pop is a genre that has arguably the highest degree of success when it comes to using Posters as an advertising product. Artist such as Justin beiber have used Posters do advertise many of their albums and singles. This has made them household names as their names are plastered over walls and billboards reinforcing their brand to their target audience.

This is why I have decided to use a combination of the Hip Hop style merchandise posters and the Pop advertising posters. combining the exciting style of Raps posters with the effective nature of pops advertising campaigns.

Krept & Konan - Freak of the Week

Drake - Hotline Bling

Fashion

The fashion I will be looking at for my music video will be typical teenage/early adult male clothing.  This will include things such as skinny Jeans, Timberlands and Nike Shoes as these are all in fashion currently. the clothing has to not only be aspirational clothing such as Yeezy's which are expensive but also have to have an affordable appeal to them as most of the target audience will look to my artist for fashion inspiration. Things such as hairstyles will be up for interpretation as there are many current hairstyles that are considered fashionable. for example the idea of having short sides and longer hair on top is extremely popular at the moment.

the girls fashion unlike the male artists fashion will depend upon who is used for my filming and what kind of environment I am trying to portray with my shots. the artist will probably be wearing a snapback or some form of cap as it it quite generic for the artist as it is fashionable. The clothing of the artist is key as it represents the type of artist he is, if he is wearing fashionable and expensive clothing, such as Versace and Louis Vuitton, then they are portrayed in a certain way. Equally if the artist is dressed as scruffy or untidy they will be portrayed in a different way.


I have additionally decided that for some scenes my artist will be dressed in a dinner jacket and bow tie, this is in order to play on the word power which many people associate with rich people, fancy cars, posh dinners and dinner suits. I have therefore decided to fashion my artist in a powerful manor to show that he feels more powerful when he is around the girl that has stuck by him through the ups and downs of his life.

Treatment

J. Cole - Power Trip
Treatment

Historical Context - Artist Deconstruction - Will Smith

Artist Profile
Name: Willard Carroll Smith Jr.
Born: 25th September 1968
Place of Birth: Philadelphia, Pennsylvania
Occupation: Actor, Producer, Rapper and Songwriter
Genre: Hip Hop/Mainstream Rap




Will Smith is one of the most recognizable artists within the Pop Rap genre. He gained notoriety in the 1997 when he released his debut solo album 'Big Willie Style' This album is considered one of the most influential albums for the genre as it was one of the first Rap albums to uses softer lyrics and lighter beats. This album paved the way for artists like Drake and Kanye West in the genre who unlike their Rap predecessors come from a middle class background and don't talk about 'escaping the hood'.



The clothing that Will Smith wears in his music videos will often me the latest fashion if not it probably soon will have been as he and the genre itself were considered the trendsetters of the time. Often his clothing was outrageous and wouldn't be worn on a daily basis but was instead used to make a statement.

Many of the themes of Will Smith's songs are used today, For example the song 'Gettin' Jiggy Wit It' is as the title describes about having sex. He talks about the extravagant lifestyle he lives in his music songs such as 'Miami' and 'Summertime'. All of these themes are extremely relevant to the modern genre and are often the key themes in the song. Although the artist is one of the earlier artists within the genre we are still able to see the relevance he has to it and the evolution the genre has made to become one of the forerunners in the modern music industry