Research for Ancillary Products

Digi-Pack 

The first Ancillary product I will produce is the Digi-pack for my chosen song 'Power Trip' by J.Cole. I will have to be extremely careful when creating my product due to the fact that many of other Digi-packs within my genre are extremely simplistic looking. This will be a problem as I will have to ensure that my product isn't so simple that it is uninteresting and doesn't catch the attention of my target market. There are quite a few generic conventions that go with Pop-Rap Digi-Packs such as Close ups of artists face, chains, snap-backs, images of the artist and they usually are kept relatively simple yet striking.
The Song I have chosen is a fairly generic song as it talks about many of the key themes within the genre such as women, money, cars, fashion and sex. Therefore it would be unusual for me to create a Digi-pack that does not follow many conventions for the genre of Pop-Rap.
The style I have chosen to go for will be similar to the G-Eazy Digi-pack  (bottom row 2nd from the right) as it may seem simplistic but is extremely eye catching. To ensure I create the most effective Digi-pack I will need to ensure that it is simplistic enough that it doesn't look like there is too much going on but also there needs to be enough going on that it doesn't look boring.

Promotion Poster

 The other ancillary product I will produce is a promotional poster for the album and Digi-pack I will produce. Promotion posters for Rap music are fairly unconventional as they usually do not promote their music in this way, instead they usually make posters for their tours or just they are usually just merchandise. Therefore I am going to have to look use their merchandise posters for inspiration whilst looking towards other genres such as pop to look for ways to promote my album using this method of advertising. Rap will usually use social media sites such as Twitter and Instagram as their predominant way of advertising now. Equally music channels such as VIVA are just as essential for Rap artist when it comes to advertising their product.

Pop is a genre that has arguably the highest degree of success when it comes to using Posters as an advertising product. Artist such as Justin beiber have used Posters do advertise many of their albums and singles. This has made them household names as their names are plastered over walls and billboards reinforcing their brand to their target audience.

This is why I have decided to use a combination of the Hip Hop style merchandise posters and the Pop advertising posters. combining the exciting style of Raps posters with the effective nature of pops advertising campaigns.