Final Poster (Ancillary Product 2)

Final Digi-Pack (Ancillary Product 1)

FINAL A2 COURSEWORK PIECE

Annotated Lyrics

Treatment - Mind Map

Qualitative Research

Production Update 5

During the past few days i have finished editing my ancillary products, the Digi-Pack and the Advertising Poster, and have recorded a few more clips that will be used in the final draft of my music video.

My poster and Digi-pack were created by first making a quick mock up of what i was hoping they would turn out to look like and then using these templates to transfer the images i had taken of my artist onto the blank images. This enabled me to see flaws in my plans and also allowed me to edit things such as the brightness of images and small blemishes such as a mark on his blazer or a stain on his shirt.

Production update 4

I have begun to tackle my Digi-Pack, I started this process by creating a template for the album cover both inside and outside. then using web sources such as DaFont.com and Google Images I looked for an appropriate font and Background for my album cover (see potential ancillary product for one example of my work.

After finding 2 texts - one italic and calligraphic style and one bold caps locked stile with a wave through it - i began to place the images i had selected and the texts i had written into their appropriate position. after deciding not to go for a white background i had to edit my images to remove the white background around them. I experimented with a number of different styles of background. including the cartoon skyline (again see potential ancillary product for reference).

I also began taking photographs for a poster, which is meant to be used as a source of advertising for the music video.

Production Update 3

Today i have started to edit the footage together to get the beginnings of my music video. This has included altering the position on the shot to minimize the amount of space above my artists head. have also  had to consider the mise-en-scene of my shots, this has meant thinking about the props i am using, if any, the fashion of my artist, the area the music video is being shot in and the general composition of the shot.

I have mainly focused on making sure my artists lips are synced up to the track. This is arguably the most important part of the music video as if they aren't synced it can completely ruin a music video for the audience as it makes the video difficult to watch. This has been helped by the fact that my artist is an aspiring rapper in real life as it has meant his is great at keeping himself in time with the music and making himself look absolutely believable in the music video.

Production Update 2

Today is the first day in which i have shot footage of y artist in his power clothing. the dinner jacket and bow tie. I have changed the location of my shooting to enhance my lighting and the position of my background.

Production Update 1

This is my first day of filming with my artist. i have decided to film part on a white background as it is conventional for there to be a number of shots where it is just the artist in the shot. I have decided to play around with lighting effects as I want to see the effect this has on my final product.

I have also taken a few photo's to start to formulate me idea's for both of my ancillary product. this has mainly been close up profile shots of the artist as well as long medium close ups and medium shots. I have made he pose in a number of different ways to see if there are any poses of changes in fashion that i decide would look good on my products.

Ancillary Product Possibility

Although this idea is very unique it does conform to many conventions of the Digi-pack, for example it has copyright messages, a track list, the website of the artist, the website of the record label, the record labels logo and the artists logo. I like the colour scheme as there is not too much of one colour. I have done this on purpose as sometimes if the album cover has too much of the same colour it wont catch the eye of the customers it is aimed at.

THINGS TO CHANGE

• The text used for the artists name and the albums title - I would like to change this as i feel it has too much of a military feel to it. Also it doesn't strike me a conventional to the Rap/Hip Hop genre.
• The background image used - Although I like the fact that the background image used has different colours than the image of my artist I do not think this will be the final image I will use as it isn't very eye-catching, something that is vitally important for the digi-pack  in order to entice the target audience.
• The layout of the track list - Firstly I will need to include more tracks as most albums do not usually consist of only 13 tracks, I also think that the track list needs to be positioned differently as it doesn't look right central. Finally I think that the text is the wrong type face for the genre I have decided to use.