Krept & Konan - Freak of the Week

Drake - Hotline Bling

Fashion

The fashion I will be looking at for my music video will be typical teenage/early adult male clothing.  This will include things such as skinny Jeans, Timberlands and Nike Shoes as these are all in fashion currently. the clothing has to not only be aspirational clothing such as Yeezy's which are expensive but also have to have an affordable appeal to them as most of the target audience will look to my artist for fashion inspiration. Things such as hairstyles will be up for interpretation as there are many current hairstyles that are considered fashionable. for example the idea of having short sides and longer hair on top is extremely popular at the moment.

the girls fashion unlike the male artists fashion will depend upon who is used for my filming and what kind of environment I am trying to portray with my shots. the artist will probably be wearing a snapback or some form of cap as it it quite generic for the artist as it is fashionable. The clothing of the artist is key as it represents the type of artist he is, if he is wearing fashionable and expensive clothing, such as Versace and Louis Vuitton, then they are portrayed in a certain way. Equally if the artist is dressed as scruffy or untidy they will be portrayed in a different way.


I have additionally decided that for some scenes my artist will be dressed in a dinner jacket and bow tie, this is in order to play on the word power which many people associate with rich people, fancy cars, posh dinners and dinner suits. I have therefore decided to fashion my artist in a powerful manor to show that he feels more powerful when he is around the girl that has stuck by him through the ups and downs of his life.