Production Update 1

This is my first day of filming with my artist. i have decided to film part on a white background as it is conventional for there to be a number of shots where it is just the artist in the shot. I have decided to play around with lighting effects as I want to see the effect this has on my final product.

I have also taken a few photo's to start to formulate me idea's for both of my ancillary product. this has mainly been close up profile shots of the artist as well as long medium close ups and medium shots. I have made he pose in a number of different ways to see if there are any poses of changes in fashion that i decide would look good on my products.

Ancillary Product Possibility

Although this idea is very unique it does conform to many conventions of the Digi-pack, for example it has copyright messages, a track list, the website of the artist, the website of the record label, the record labels logo and the artists logo. I like the colour scheme as there is not too much of one colour. I have done this on purpose as sometimes if the album cover has too much of the same colour it wont catch the eye of the customers it is aimed at.

THINGS TO CHANGE

• The text used for the artists name and the albums title - I would like to change this as i feel it has too much of a military feel to it. Also it doesn't strike me a conventional to the Rap/Hip Hop genre.
• The background image used - Although I like the fact that the background image used has different colours than the image of my artist I do not think this will be the final image I will use as it isn't very eye-catching, something that is vitally important for the digi-pack  in order to entice the target audience.
• The layout of the track list - Firstly I will need to include more tracks as most albums do not usually consist of only 13 tracks, I also think that the track list needs to be positioned differently as it doesn't look right central. Finally I think that the text is the wrong type face for the genre I have decided to use.

Storyboard

Research for Ancillary Products

Digi-Pack 

The first Ancillary product I will produce is the Digi-pack for my chosen song 'Power Trip' by J.Cole. I will have to be extremely careful when creating my product due to the fact that many of other Digi-packs within my genre are extremely simplistic looking. This will be a problem as I will have to ensure that my product isn't so simple that it is uninteresting and doesn't catch the attention of my target market. There are quite a few generic conventions that go with Pop-Rap Digi-Packs such as Close ups of artists face, chains, snap-backs, images of the artist and they usually are kept relatively simple yet striking.
The Song I have chosen is a fairly generic song as it talks about many of the key themes within the genre such as women, money, cars, fashion and sex. Therefore it would be unusual for me to create a Digi-pack that does not follow many conventions for the genre of Pop-Rap.
The style I have chosen to go for will be similar to the G-Eazy Digi-pack  (bottom row 2nd from the right) as it may seem simplistic but is extremely eye catching. To ensure I create the most effective Digi-pack I will need to ensure that it is simplistic enough that it doesn't look like there is too much going on but also there needs to be enough going on that it doesn't look boring.

Promotion Poster

 The other ancillary product I will produce is a promotional poster for the album and Digi-pack I will produce. Promotion posters for Rap music are fairly unconventional as they usually do not promote their music in this way, instead they usually make posters for their tours or just they are usually just merchandise. Therefore I am going to have to look use their merchandise posters for inspiration whilst looking towards other genres such as pop to look for ways to promote my album using this method of advertising. Rap will usually use social media sites such as Twitter and Instagram as their predominant way of advertising now. Equally music channels such as VIVA are just as essential for Rap artist when it comes to advertising their product.

Pop is a genre that has arguably the highest degree of success when it comes to using Posters as an advertising product. Artist such as Justin beiber have used Posters do advertise many of their albums and singles. This has made them household names as their names are plastered over walls and billboards reinforcing their brand to their target audience.

This is why I have decided to use a combination of the Hip Hop style merchandise posters and the Pop advertising posters. combining the exciting style of Raps posters with the effective nature of pops advertising campaigns.

Krept & Konan - Freak of the Week

Drake - Hotline Bling

Fashion

The fashion I will be looking at for my music video will be typical teenage/early adult male clothing.  This will include things such as skinny Jeans, Timberlands and Nike Shoes as these are all in fashion currently. the clothing has to not only be aspirational clothing such as Yeezy's which are expensive but also have to have an affordable appeal to them as most of the target audience will look to my artist for fashion inspiration. Things such as hairstyles will be up for interpretation as there are many current hairstyles that are considered fashionable. for example the idea of having short sides and longer hair on top is extremely popular at the moment.

the girls fashion unlike the male artists fashion will depend upon who is used for my filming and what kind of environment I am trying to portray with my shots. the artist will probably be wearing a snapback or some form of cap as it it quite generic for the artist as it is fashionable. The clothing of the artist is key as it represents the type of artist he is, if he is wearing fashionable and expensive clothing, such as Versace and Louis Vuitton, then they are portrayed in a certain way. Equally if the artist is dressed as scruffy or untidy they will be portrayed in a different way.


I have additionally decided that for some scenes my artist will be dressed in a dinner jacket and bow tie, this is in order to play on the word power which many people associate with rich people, fancy cars, posh dinners and dinner suits. I have therefore decided to fashion my artist in a powerful manor to show that he feels more powerful when he is around the girl that has stuck by him through the ups and downs of his life.